In recent years many small businesses have implemented a blog into their website to great success. There are three killer reasons why you should include a blog as part of your business model, so read on to find out more.
[hr] [message_box]1: A New Angle on your Small Business [/message_box]
Blog entries can be written in a more informal way than official web pages. This is your chance to give your customers an opportunity to see the personalities behind the business, which will endear them to your service or product much more than hard sales talk. Everyone loves a good story, so write about what it’s like to be the owner of your business and include anecdotes that you think will appeal to your readers. Stay positive and good-humored and don’t forget to relate your blog posts to a particular promotion or service that is relevant. After all, your blog is another vehicle for increasing sales. There is a fine balance to be struck between doing too much promotion and doing too little – as time goes on you will get a feel for what works and what doesn’t. Give your customers a chance to comment on your posts and monitor which ones are the most popular. If customers know more about you and feel that they know your business on a human level, they are more likely to recommend your business to others as well as making purchases themselves.[hr] [message_box]2: Fresh Content the Easy Way[/message_box] The beauty of blog posts is that they are posted on your website immediately and don’t require complicated editing or designing. The template is laid out for you and all you have to do is write. Search engines love new and original content, so for SEO purposes, write often and make sure it’s all your own work! If you need material but don’t have time to write, there are a number of good-quality websites which sell keyword-rich articles. This is really worth the investment, as Google and others will recognize the content as unique and push you up the search results. If a particular post you write happens to go viral, the amount of traffic directed towards your website could go through the roof – it’s so easy for online users to disperse information across the web these days.[hr] [message_box]3: Blog for your Business[/message_box] A significant proportion of your blog posts should be promotional in nature. As long as you have worked hard to build up a loyal readership by using the human touch outlined above, people won’t mind when you direct them to new offers or special promotions. However, even when you are going for a more sales-oriented approach, keep your writing style informal and good-natured. Talk about what the offer is and how your readers can benefit from it and give them an incentive to click through straight away. For example, you could have a time-limited offer which you have only advertised on your blog; this makes readers feel special. Keep in mind that they are indeed special as they have taken time out of their day to read your blog. Use your imagination and keep things alive by running competitions, giveaways and opinion polls. The more you can encourage customers to get actively involved in your business, the more likely you are to generate sales.[hr] [message_box type=”info” icon=”yes”]You are now equipped with everything you need to build a successful blog into your small business website. Get started with a few introductory blog posts, then gradually introduce your products and services to your readers. Mix up your posts by including relevant anecdotes, “how to” articles and promotional material. Blogs are quick, effective and can be great fun for everyone involved.[/message_box] [hr] [message_box type=”note” icon=”yes”]If you don’t have a website or if you are looking to update your existing one, reach out to us for a free quote, we can certainly turn things up a notch![/message_box]