These days, it’s pretty easy to create a website. Without any knowledge of programming, graphics, design or best practices, you can have a website up and running in a matter of days. So why invest in Professional Website Design? Here are six good reasons.
1. Your Customers
How well do you know your audience? You need to define your users up front; this will influence every other decision you make about your website. From colors to content to placement to form design, you want to tailor each aspect to appeal to your chosen demographic. A professional web designer will start with this metric and build from there.
2. Your Color Scheme
Did you know that your color scheme has a big impact on your customers? Color conveys emotion. What emotion do you want to convey? Before your customers read a word of content or look at an ad, they will be influenced by the color scheme you have chosen for your site. A professional web designer will knows how to choose a palate of colors that your specific customers will feel comfortable with.
3. Your Content
Do you expect your customers to read every word on your website? Then you will be disappointed. The younger your audience, the less they read. Typically, users scan a site rather than reading word-for-word the way they might read a magazine page. A professional web designer knows how to take advantage of Headlines and Placement to make it easy for your customers to understand what you have to offer and do so in a way that is both entertaining and succinct.
4. Your Navigation
Your customers can’t buy your products, get information about your company, or subscribe to your newsletter unless you make it easy for them to get around on your site. A professional web designer knows how to create a consistent, intuitive navigation structure that will work the same way on every page of your website.
5. Your Fonts
You may think that fonts, and font sizes, are way down on the list of important website design issues. Not so. They are just as important as color, content and navigation. Fonts can make a site look easier (or harder) to use. A professional web designer knows how to choose fonts that complement your content and “speak” to your customers.
6. Your SEO
You already know that this is important. You want to use the best keywords and phrases so that your site will consistently achieve high search engine rankings. This does not mean stuffing every paragraph so full of keywords that your content reads like a phonebook instead of a well-crafted piece of writing. A professional web designer knows how to optimize keyword placement without sacrificing good prose.
You know your products and your customer. We know how to design effective websites. Together, we can create a custom website that meets all your business needs. For more information about our professional website design, please contact us.