In the video for his song “[youtube “, British pop star Will Young and a handful of young men are going through a morning routine, getting ready for work. With all of them dressed alike and going through synchronized movements, the message is clear: I’ve become just like everyone else. I’ve lost what makes me unique.
Losing yourself and becoming indistinguishable from everyone around you may make for an interesting music video, but it doesn’t work so well for a business. In today’s world where people have more competition for their attention than they know what to do with, it’s vital to give them a reason to remember you. Blending in with the crowd isn’t going to do the trick – especially not on the Internet.
So what can you do to stand out? The answer to that lies with how you approach your website. One way to approach it is to use a generic, run-of-the-mill template that makes your website look almost identical to hundreds of others. This will give you a presence on the web, but it will do nothing to make you stand out. The other option is to use a customized design – one that highlights your company’s strengths and showcases the differences between you and your competition. In other words, a design that makes you memorable.
Standing out from the crowd isn’t the only advantage a customized website can give you. It has other advantages as well. Included among them ….
- It shows a strong commitment to your business, indicating that it isn’t a whimsical hobby which might disappear when your mood changes. This in turn makes the customer more inclined to trust you and build a relationship with you – something new businesses desperately need.
- It gives you the ability to pick a logo for your company and use it no matter what the media may be. This gives your company a more unified and professional appearance than using one generic-template logo for your website and your preferred one for your business cards and stationary.
- It allows you to tailor the site to your customers’ needs and preferences. So if most of them have vision problems, you can adjust the font sizes so they can read your site easier; and if most of them prefer psychedelic colors, you can engage them with bright colors for the text and a tie-dyed border around the edges.
Bottom line? When all is said and done, using a generic template for your website may be convenient. But a customized design will make people stand up and take notice. Which would you rather have?
Planning to start a website for your company? Interested in redesigning the website you already have? Whatever your needs may be, contact us and give us a chance to help. Creating websites that get you noticed is our specialty.