Doctors with effective websites are one step ahead when it comes to patient care. When a patient searches for their medical specialty within the local area, high-quality web content ensures that he is directed to the relevant doctor’s office. Doctors with an effective online presence reduce missed appointments by sending email reminders to patients. Seasonal email promotions, such as flu shots, improve uptake.
Dentists can ensure that their patients never forget a regular checkup by sending out email reminders ahead of time. By maintaining patient contact through regular dental care email newsletters, internet savvy dentists ensure that they are top of the list when a patient experiences toothache. Email marketing combined with an informative website effectively promote elective services, such as tooth whitening.