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Marketing Automation

What is Inbound Marketing?

Inbound marketing uses social media, search engines, articles, web content, lead conversion and other marketing strategies to drive an inbound response from potential prospects. When used effectively, inbound marketing can be the most valuable element of your marketing mix.

Successful inbound marketing campaigns require building out sequences of events using marketing automation technology in order to collect data, hit targets and reach desired outcomes.

Building out inbound marketing campaigns not only takes time but experience to ensure results.

Our team of experienced marketers take care of the “heavy lifting” inbound marketing by setting up the campaigns proven to work within our in-house marketing software. Once campaigns are live and running we then analyze the results and tweak accordingly to ensure maximum return.

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Marketing managers and small businesses can appreciate the value of inbound marketing. There are three objectives of inbound marketing. Simply stated, they:

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Allow potential online clients, who are already searching your industry and product, to find you rather than you expending the total effort and dollars to find them
Convert them into clients with ease by letting your information and product do the work for you.
Engage the new client so they come back and you can measure, analyze and repeat the process.
[bsf-info-box icon_type=”selector” icon=”Defaults-bullseye” img_width=”48″ icon_size=”24″ icon_color=”#dd3333″ icon_style=”square” icon_color_bg=”#ffffff” icon_color_border=”#333333″ icon_border_size=”1″ icon_border_radius=”500″ icon_border_spacing=”50″ title=”Know Your Target” read_more=”more” link=”url:http%3A%2F%2Fsmbengine.com%2Fquote-for-services%2F|title:Get%20a%20Free%20Inbound%20Marketing%20Quote|” read_text=”Get a Free Quote for Inbound Marketing” hover_effect=”style_2″ pos=”default”]Your brand and product will be visible to your target client at all times. The three pieces shown above must work in unison to produce the goal you desire. You need only identify your target population and we can spring into action.

We will find the places where they hang out, with whom and the topic of their conversations. Your target could be at MySpace, Facebook, Twitter or LinkedIn. No source is too far out that we cannot find your client. They must be found before you can interact with them.

Social media marketing allows use of polls, surveys, puzzles or games. It is the place for advertising discounts or presenting coupons and giveaways. Conversation is free and easy and can include special promotions or upcoming events. Once we locate your target audience, the other three strategies naturally fall into place.[/bsf-info-box]